In addition to boycotting the companies that do stuff like this, also think about boycotting the companies whose products are being advertised like this. Show them that this is NOT an effective marketing strategy.
Case in point: don’t buy from Sleep Number 😤👎
[EDIT] Wanna add that I’m ok with ads in general. But time and place. Do a commercial break. Don’t put a banner over the thing I’m watching!!! Put an ad over another ad. I don’t care.