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Why publishers are preparing to federate their sites

Something like this on a smaller scale was what I fantasized about. I always imagined social networks linking together into one big network/multiverse, but didn’t imagine news sites joining in. 😱

FYI, “ActivityPub” is the protocol that lets social networks talk to each other. The plugin they’re referring to is ActivityPub WP. You don’t actually need it to use ActivityPub, but it makes your life significantly easier.